EVENTS
On-brand activations and collaborations forge strong connection between The Siren's audience and it's identity.PENTHOUSE BOUTIQUE Guests receive handwritten letters inviting them to a pop-up boutique inside one of the hotels suites. The event showcased a diverse array of local vendors, ranging from vintage clothing and homeware to unique books and zines. Noteworthy contributions included custom slippers for the hotel by Venetian inspired brand Le Monde Beryl, adding a bespoke touch to the gathering.
Services: Owned beginning to end operations and concept, Visual Merchandising, Brand Collaborations, and Design Communications. Photo Credit: Hayden StinebaughSOCIAL MEDIA
The creation of photography content for social platforms at The Siren served as a visual gateway, seamlessly connecting the community with the distinctive aesthetic. 
Services: Art Direction and Social Media Strategy. Photo Credit: Hayden Stinebaugh RETAIL CONCEPT
A retail concept inside The Siren to enhance guest experience and collaborate with like-minded artist and small businesses both local and international to further drive the hotel's brand and ethos. THE SIREN SHOPA stand-alone boutique located in the lobby of the hotel. Not just for the hotel guest, but for the transition visitor as well. The space connects community to the hotel's visual identity by showcasing custom pieces made in collaboration with international and local artist. The space also hosts activations and special event's. 
Services: Operations, Curation, Visual Merchandising, and Marketing Communications. Photo Credit: Hayden Stinebaugh INTERNAL CULTURAL IMPACT
To cultivate a sense of internal culture and identity a weekly digest is written and designed each week. A way to share important information, such as general hotel notes, guest reviews, expected forecast, and notable mentions in the press.
Services: Design and Copywriting